Blue Bunny
FIND FUNLIGHTENMENT
The sole Art Director executing Paid and Organic Social across Facebook, Instagram, Pinterest and Snapchat.
ps. I also animated these.
CD: Tor Lemhag
Copywriter: Colleen Coppin
PAID: FACEBOOK, INSTAGRAM & SNAPCHAT
PAID: PINTEREST
On Pinterest, we ran media In-Category and Out-Category. For Out-Category post we found that our demographic skewed towards the beauty category. I mean, our treats do look pretty beautiful.
ORGANIC
For organic, we learned that our followers LOVE our brand bunny, Blu, and love to have fun. We're able to dive a little deeper into storytelling since our followers know our brand and our tasty treats!
Remember that one point in the pandemic, a little after Tiger King, when all we had was additional time to scroll for hours through What Dog You Are Instagram accounts in the hopes to find your name? Yeah. Well, we joined in.
Blue Bunny asked my partner and I to make a video that would promote new products during an annual Wells Ice Cream conference. Turns out this wasn’t a one-hit wonder and went on to be used for all sales meetings with national grocers.
CD: Tor Lemhag
Jr Copywriter: Colleen Coppin